Cycle 1. Wedges sweep along their arcs in order — CONNECT → MEASURE → EXPAND → OPTIMIZE → STREAM — then the hub seals the loop.
6.8–13.5s
Cycle 2. The original wheel keeps spinning. Three concentric outer rings build around it — a new cohort walks the same path. One stops at MEASURE (never buys), two reach EXPAND and OPTIMIZE, one returns through STREAM as the next hub.
13.5–19.8s
Cycle 3. Four outer rings compound on top — a larger wave of new users walks the same funnel. One stops at MEASURE, three reach EXPAND, two OPTIMIZE, one STREAM — more travelers, larger wheel.