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Chapter II · The market
Energy, water, waste, carbon and materials are rising in lockstep across Europe and the policy stack will accelerate them through 2032. The market for resource data is no longer optional.
The cost of resources
Prices for energy, water, waste, carbon and materials are rising in lockstep across Europe - and public poilicy accelerates increase through 2032.
The trust gap
Customers, consumers, authorities and investors are all asking the same question.
Higher growth for products with verified sustainability claims.
Perceive greenwashing. Only 22% trust claims without verification.
Of EU adults back stricter climate rules (CSRD · CBAM · ETS2).
Of companies struggle to access accurate emissions data.
Story of a mid-cap industrial company · from €10M resource spend in 2026 to €16.2M in 2032.
Voices from the field
Real numbers from operators across construction, shipping, retail, hotels, beverages & the public sector.

“A complete game changer. We publish our waste ratio at the top of our website.”

“Real-time monitoring exposes environmental impact and the non-financial factors in our value chain.”

“Foundational for our first DMA, saved valuable time and eliminated the need for external advisors.”

“Klappir’s data connections save time during statement periods, a key factor in getting targets approved.”

“Better data, measurements and comparisons. We set the goal higher every year.”

“The platform collects real-time data and calculates the carbon footprint of the operation.”

“Easy access to detailed emissions for each asset, a great comparison to track our journey to carbon neutrality.”

“The basis for us to set measurable goals when it comes to reducing waste.”
Competitive advantage
Competitors cannot easily steal market share because Klappir is protected by deep software integration, an interconnected supplier network, and pre-approved data trust, advantages that take years to build from scratch.
The Klappir distribution strategy
Driving through existing value chains
Enter each market by lighting up its core data integrations first — utilities, ports, registries — so every local customer plugs into rails that already exist.
Grow through partners' existing business networks — advisors, consultants, industry bodies — who introduce Klappir to customers they already serve.
Every data integration serves all customers at once. Supply-side connections compound — the next customer in a market onboards with zero new pipework.
A free first data stream, then Embla surfaces a concrete saving in minutes — the instant win that turns a sign-up into a paying, expanding customer.
Go-to-market in action
An existing partner already runs its hub on Klappir. When it introduces a customer it already serves, that newcomer instantly inherits live data from suppliers already on the platform — and the flywheel turns again.
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Next chapter
AI that turns this data into automatic, measurable action, demonstrated live across real customers.